For Winter 2015 non-conformist designer Punk & Ivy was selected as the LEGiT brand ambassador.
We commissioned illustrators Dani Loureiro and Jade Klara to illustrate a series of posters for LEGiT clothing stores across South Africa. This artwork was then used across mutliple platforms as part of the Don't Conform Campaign. Executions included large format posters, magazine ads, the till point murals and store-front window decals.
Large Format Posters
Till Point Mural (1500 x 2500mm)
Window Decal
Agency: Black River FC
Creative Director: Ahmed Tilly
Art Director: Heloise Byrne
Photographer: Ross Garrett
Typographer/Illustrator: Dani Loureiro & Jade Klara
Stylist: Melissa Maxted-Henderson
Makeup: Alex Botha
Hair: Saadique Ryklief
